More often than not, when speaking of body positivity and inclusivity, our minds instinctively wander toward the curvy, plus-size territory. In , she launched an eponymous brand catering to clients with proportions and needs similar to hers, working with women with a smaller cup size. Valerio was born in Japan and grew up in Hawaii, spending summers with her Japanese grandparents, who taught her knitting, sewing and crocheting. In , she moved to Los Angeles to study fashion design at Fashion Institute of Design and Merchandising, focusing on costume design and lingerie. She also took couture and lingerie courses at Central Saint Martins in London.
This was all the impetus that she needed to launch a lingerie brand in conservative Malaysia, along two other friends, Joyce and Herne who has since left the company to complete the founding team. This was possible because they started out white labeling designs that they had handpicked, so the fund mostly went into a web domain, hosting, an e-commerce platform, and product and parcel packaging fees. They also started out with no inventory, only asking for pre-orders of their products before ordering them, to help save cost. The brand was renamed Jujumello and the team jumped into the lingerie business with no business know-how. Being online definitely helped them keep prices lower, though they can be a tad flexible on quality. Instead, they put in more care into the daily wear garments, where Jujumello will choose fabrics that are of higher grade. Jujumello thinks that they are equal to, or better than other local vendors.
Hello, I would like to ask for your help. When I wear more feminine clothes, I have two main problems:. Thank you!
Bras are designed for a variety of purposes, including enhancing a woman's breast size, creating cleavage , or for other aesthetic, fashion or more practical considerations. Swimsuits , camisoles , and backless dresses may have built-in breast support. Nursing bras are designed to facilitate breastfeeding. Some women have a medical and surgical need for brassieres, but most women wear them for fashion or cultural reasons. There is no evidence that bras actually prevent breasts from sagging.
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