The ageing process has both psychological and physiological effects on women, and tactical choices are often made regarding beauty interventions to mask the outward signs of increasing age. The social obsession with youthfulness is well documented, with mature women in particular feeling pressured to overtly battle the signs of increasing age Baltes and Carstensen ; Clarke and Griffin ; Clarke et al. Beauty interventions are one method women undertake in response to the ageing process and include hair dye, make-up and cosmetic surgery Clarke and Griffin The clothing preferences of mature women have been neglected in the literature Twigg
Middle-aged women are forgotten about by retailers. I offer help with clothing choices, skincare, and healthy eating for the mature woman. Ladies, I know we all have our favorite bra — you know, the one you're probably wearing right now. The elastic may have stretched, and it doesn't seem to fit as well as it once did, but it is still the first one you grab when you open your top drawer. But, now it's time for a change.
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